RAKEEM RUSSELL




CREATIVE DIRECTION SHAPING KI/KI’S VISUAL WORLD ACROSS EDITORIAL, PRESS AND LIVE OUTPUTS.
A FOCUSED APPROACH TO TONE, STYLING AND IMAGE-MAKING, BUILDING A CONSISTENT IDENTITY ACROSS FORMATS.



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CREATIVE DIRECTION



NIKE x HAALAND
FILM



A CONCEPT-LED CAMPAIGN EXPLORING PRECISION, CONTROL AND PHYSICAL DOMINANCE THROUGH A 
MORE RESTRAINED VISUAL LANGUAGE. REFRAMING ELITE PERFORMANCE THROUGH SOPHISTICATION, 
TENSION AND ATHLETIC FORM.





- CREATIVE DIRECTION

-  CAMPAIGN CONCEPT

- - VISUAL LANGUAGE DEVELOPMENT






















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CREATIVE DIRECTION



AIR JORDAN
FILM


A CONCEPT-LED CAMPAIGN FILM EXPLORING PERFORMANCE, TENSION AND CONTROL THROUGH A 
MORE CINEMATIC, RESTRAINED LENS. BRINGING A NARRATIVE-DRIVEN APPROACH INTO SPORTSWEAR, 
THE WORK BLENDS ADVERTISING THINKING WITH A MORE AUTHORED VISUAL LANGUAGE.




- CONCEPT AND CREATIVE DIRECTION

- NARRATIVE AND VISUAL LANGUAGE DEVELOPMENT

- BRIDGING CAMPAIGN STRUCTURE WITH CINEMATIC STORYTELLING

IMAGE MAKING



KI/KI
IMAGE WORLD DIRECTION





CREATIVE DIRECTION SHAPING KI/KI’S VISUAL WORLD ACROSS EDITORIAL, PRESS AND LIVE OUTPUTS.
BUILDING A CONSISTENT VISUAL IDENTITY THROUGH TONE, STYLING AND IMAGE-MAKING ACROSS FORMATS.




-    DEFINING TONE AND VISUAL LANGUAGE

- GUIDING COLLABORATORS ACROSS PHOTOGRAPHY AND STYLING

- BUILDING CONSISTENCY ACROSS EDITORIAL AND ARTIST IMAGERY









































AUTHORED IMAGE MAKING





A SERIES OF AUTHORED PHOTOGRAPHIC PROJECTS BUILT FROM CONCEPT THROUGH FINAL IMAGE.
DEFINING A VISUAL LANGUAGE THROUGH CHARACTER, STYLING, POSTURE AND NARRATIVE.


CONCEPT, DIRECTION, AND PHOTOGRAPHY BY RAKEEM RUSSELL

































































































































RAKEEM RUSSELL, Creative Director

rakeemrussell.com
@rakeemrussell